Probabilistic latent semantic user segmentation for behavioral targeted advertising

Probabilistic latent semantic user segmentation for behavioral targeted advertising

10.1145/1592748.1592751

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Bibliographic Details
Main Authors: Wu, X., Yan, J., Liu, N., Yan, S., Chen, Y., Chen, Z.
Other Authors: ELECTRICAL & COMPUTER ENGINEERING
Format: Conference or Workshop Item
Published: 2014
Subjects:
Behavioral targeting (BT)
Probabilistic latent semantic analysis
User segmentation
Online Access:http://scholarbank.nus.edu.sg/handle/10635/71505
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Institution: National University of Singapore

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http://scholarbank.nus.edu.sg/handle/10635/71505

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