Probabilistic latent semantic user segmentation for behavioral targeted advertising

10.1145/1592748.1592751

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Bibliographic Details
Main Authors:	Wu, X., Yan, J., Liu, N., Yan, S., Chen, Y., Chen, Z.
Other Authors:	ELECTRICAL & COMPUTER ENGINEERING
Format:	Conference or Workshop Item
Published:	2014
Subjects:	Behavioral targeting (BT) Probabilistic latent semantic analysis User segmentation
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/71505
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-71505
record_format	dspace
spelling	sg-nus-scholar.10635-715052015-02-12T21:34:37Z Probabilistic latent semantic user segmentation for behavioral targeted advertising Wu, X. Yan, J. Liu, N. Yan, S. Chen, Y. Chen, Z. ELECTRICAL & COMPUTER ENGINEERING Behavioral targeting (BT) Probabilistic latent semantic analysis User segmentation 10.1145/1592748.1592751 Proceedings of the 3rd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD 2009 in Conjunction with SIGKDD'09 10-17 2014-06-19T03:24:29Z 2014-06-19T03:24:29Z 2009 Conference Paper Wu, X.,Yan, J.,Liu, N.,Yan, S.,Chen, Y.,Chen, Z. (2009). Probabilistic latent semantic user segmentation for behavioral targeted advertising. Proceedings of the 3rd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD 2009 in Conjunction with SIGKDD'09 : 10-17. ScholarBank@NUS Repository. <a href="https://doi.org/10.1145/1592748.1592751" target="_blank">https://doi.org/10.1145/1592748.1592751</a> 9781605586717 http://scholarbank.nus.edu.sg/handle/10635/71505 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Behavioral targeting (BT) Probabilistic latent semantic analysis User segmentation
spellingShingle	Behavioral targeting (BT) Probabilistic latent semantic analysis User segmentation Wu, X. Yan, J. Liu, N. Yan, S. Chen, Y. Chen, Z. Probabilistic latent semantic user segmentation for behavioral targeted advertising
description	10.1145/1592748.1592751
author2	ELECTRICAL & COMPUTER ENGINEERING
author_facet	ELECTRICAL & COMPUTER ENGINEERING Wu, X. Yan, J. Liu, N. Yan, S. Chen, Y. Chen, Z.
format	Conference or Workshop Item
author	Wu, X. Yan, J. Liu, N. Yan, S. Chen, Y. Chen, Z.
author_sort	Wu, X.
title	Probabilistic latent semantic user segmentation for behavioral targeted advertising
title_short	Probabilistic latent semantic user segmentation for behavioral targeted advertising
title_full	Probabilistic latent semantic user segmentation for behavioral targeted advertising
title_fullStr	Probabilistic latent semantic user segmentation for behavioral targeted advertising
title_full_unstemmed	Probabilistic latent semantic user segmentation for behavioral targeted advertising
title_sort	probabilistic latent semantic user segmentation for behavioral targeted advertising
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/71505
_version_	1681087395697524736

Probabilistic latent semantic user segmentation for behavioral targeted advertising

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