Probabilistic latent semantic user segmentation for behavioral targeted advertising

• Main Authors: Wu, X., Yan, J., Liu, N., Yan, S., Chen, Y., Chen, Z.
• Other Authors: ELECTRICAL & COMPUTER ENGINEERING
• Format: Conference or Workshop Item
• Published: 2014
• Subjects: Behavioral targeting (BT); Probabilistic latent semantic analysis; User segmentation
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/71505
• Institution: National University of Singapore

10.1145/1592748.1592751