Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content

Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content

10.1287/isre.1120.0469

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Bibliographic Details
Main Authors: Goh, K.-Y., Heng, C.-S., Lin, Z.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2014
Subjects:
Brand community
Communication mode
Conometric modeling
Consumer behavior
Marketer-generated content
Social media
Text mining
User-generated content
Online Access:http://scholarbank.nus.edu.sg/handle/10635/77920
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Institution: National University of Singapore
id sg-nus-scholar.10635-77920
record_format dspace
spelling sg-nus-scholar.10635-779202023-10-25T21:24:45Z Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content Goh, K.-Y. Heng, C.-S. Lin, Z. INFORMATION SYSTEMS Brand community Communication mode Conometric modeling Consumer behavior Marketer-generated content Social media Text mining User-generated content 10.1287/isre.1120.0469 Information Systems Research 24 1 88-107 2014-07-04T03:10:20Z 2014-07-04T03:10:20Z 2013-03 Article Goh, K.-Y., Heng, C.-S., Lin, Z. (2013-03). Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content. Information Systems Research 24 (1) : 88-107. ScholarBank@NUS Repository. https://doi.org/10.1287/isre.1120.0469 10477047 http://scholarbank.nus.edu.sg/handle/10635/77920 000315734200007 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Brand community
Communication mode
Conometric modeling
Consumer behavior
Marketer-generated content
Social media
Text mining
User-generated content
spellingShingle Brand community
Communication mode
Conometric modeling
Consumer behavior
Marketer-generated content
Social media
Text mining
User-generated content
Goh, K.-Y.
Heng, C.-S.
Lin, Z.
Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
description 10.1287/isre.1120.0469
author2 INFORMATION SYSTEMS
author_facet INFORMATION SYSTEMS
Goh, K.-Y.
Heng, C.-S.
Lin, Z.
format Article
author Goh, K.-Y.
Heng, C.-S.
Lin, Z.
author_sort Goh, K.-Y.
title Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
title_short Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
title_full Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
title_fullStr Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
title_full_unstemmed Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
title_sort social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated content
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/77920
_version_ 1781783828504772608

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