Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content
10.1287/isre.1120.0469
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/77920 |
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| Institution: | National University of Singapore |