The role of mortality salience in consumer persuasion

The role of mortality salience in consumer persuasion

Advances in Consumer Research

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Bibliographic Details
Main Authors: Horcajo, Javier, See, Ya Hui Michelle, Briñol, Pablo, Petty, Richard
Other Authors: PSYCHOLOGY
Format: Article
Language:English
Published: Association for Consumer Research 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/78865
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Institution: National University of Singapore
Language: English
Description
Summary:Advances in Consumer Research

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