The role of mortality salience in consumer persuasion

Advances in Consumer Research

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Main Authors: Horcajo, Javier, See, Ya Hui Michelle, Briñol, Pablo, Petty, Richard
Other Authors: PSYCHOLOGY
Format: Article
Language:English
Published: Association for Consumer Research 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/78865
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Institution: National University of Singapore
Language: English
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spelling sg-nus-scholar.10635-788652015-01-17T07:45:18Z The role of mortality salience in consumer persuasion Horcajo, Javier See, Ya Hui Michelle Briñol, Pablo Petty, Richard PSYCHOLOGY Advances in Consumer Research 35 782-783 2014-07-29T07:38:03Z 2014-07-29T07:38:03Z 2008-01 Article Horcajo, Javier,See, Ya Hui Michelle,Briñol, Pablo,Petty, Richard (2008-01). The role of mortality salience in consumer persuasion. Advances in Consumer Research 35 : 782-783. ScholarBank@NUS Repository. 0915552612 9780915552610 00989258 http://scholarbank.nus.edu.sg/handle/10635/78865 NOT_IN_WOS en Association for Consumer Research
institution National University of Singapore
building NUS Library
country Singapore
collection ScholarBank@NUS
language English
description Advances in Consumer Research
author2 PSYCHOLOGY
author_facet PSYCHOLOGY
Horcajo, Javier
See, Ya Hui Michelle
Briñol, Pablo
Petty, Richard
format Article
author Horcajo, Javier
See, Ya Hui Michelle
Briñol, Pablo
Petty, Richard
spellingShingle Horcajo, Javier
See, Ya Hui Michelle
Briñol, Pablo
Petty, Richard
The role of mortality salience in consumer persuasion
author_sort Horcajo, Javier
title The role of mortality salience in consumer persuasion
title_short The role of mortality salience in consumer persuasion
title_full The role of mortality salience in consumer persuasion
title_fullStr The role of mortality salience in consumer persuasion
title_full_unstemmed The role of mortality salience in consumer persuasion
title_sort role of mortality salience in consumer persuasion
publisher Association for Consumer Research
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/78865
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