The role of mortality salience in consumer persuasion
Advances in Consumer Research
Saved in:
Main Authors: | , , , |
---|---|
Other Authors: | |
Format: | Article |
Language: | English |
Published: |
Association for Consumer Research
2014
|
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/78865 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Language: | English |
id |
sg-nus-scholar.10635-78865 |
---|---|
record_format |
dspace |
spelling |
sg-nus-scholar.10635-788652015-01-17T07:45:18Z The role of mortality salience in consumer persuasion Horcajo, Javier See, Ya Hui Michelle Briñol, Pablo Petty, Richard PSYCHOLOGY Advances in Consumer Research 35 782-783 2014-07-29T07:38:03Z 2014-07-29T07:38:03Z 2008-01 Article Horcajo, Javier,See, Ya Hui Michelle,Briñol, Pablo,Petty, Richard (2008-01). The role of mortality salience in consumer persuasion. Advances in Consumer Research 35 : 782-783. ScholarBank@NUS Repository. 0915552612 9780915552610 00989258 http://scholarbank.nus.edu.sg/handle/10635/78865 NOT_IN_WOS en Association for Consumer Research |
institution |
National University of Singapore |
building |
NUS Library |
country |
Singapore |
collection |
ScholarBank@NUS |
language |
English |
description |
Advances in Consumer Research |
author2 |
PSYCHOLOGY |
author_facet |
PSYCHOLOGY Horcajo, Javier See, Ya Hui Michelle Briñol, Pablo Petty, Richard |
format |
Article |
author |
Horcajo, Javier See, Ya Hui Michelle Briñol, Pablo Petty, Richard |
spellingShingle |
Horcajo, Javier See, Ya Hui Michelle Briñol, Pablo Petty, Richard The role of mortality salience in consumer persuasion |
author_sort |
Horcajo, Javier |
title |
The role of mortality salience in consumer persuasion |
title_short |
The role of mortality salience in consumer persuasion |
title_full |
The role of mortality salience in consumer persuasion |
title_fullStr |
The role of mortality salience in consumer persuasion |
title_full_unstemmed |
The role of mortality salience in consumer persuasion |
title_sort |
role of mortality salience in consumer persuasion |
publisher |
Association for Consumer Research |
publishDate |
2014 |
url |
http://scholarbank.nus.edu.sg/handle/10635/78865 |
_version_ |
1681088667866628096 |