The role of mortality salience in consumer persuasion
Advances in Consumer Research
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Association for Consumer Research
2014
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/78865 |
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| Institution: | National University of Singapore |
| Language: | English |