When message tailoring backfires: The role of initial attitudes in affect–cognition matching

European Journal of Social Psychology

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Main Authors: See, Ya Hui Michelle, Valenti, Greta, Ho, Angeline Y. Y., Tan, Michelle S. Q.
Other Authors: PSYCHOLOGY
Format: Article
Language:English
Published: Wiley-Blackwell 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/78868
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Institution: National University of Singapore
Language: English
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spelling sg-nus-scholar.10635-788682023-09-04T10:16:54Z When message tailoring backfires: The role of initial attitudes in affect–cognition matching See, Ya Hui Michelle Valenti, Greta Ho, Angeline Y. Y. Tan, Michelle S. Q. PSYCHOLOGY European Journal of Social Psychology 43 6 570-584 EJSPA 2014-07-29T07:44:09Z 2014-07-29T07:44:09Z 2013-10 Article See, Ya Hui Michelle, Valenti, Greta, Ho, Angeline Y. Y., Tan, Michelle S. Q. (2013-10). When message tailoring backfires: The role of initial attitudes in affect–cognition matching. European Journal of Social Psychology 43 (6) : 570-584. ScholarBank@NUS Repository. 00462772 10990992 http://scholarbank.nus.edu.sg/handle/10635/78868 000325077900012 en Wiley-Blackwell
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
language English
description European Journal of Social Psychology
author2 PSYCHOLOGY
author_facet PSYCHOLOGY
See, Ya Hui Michelle
Valenti, Greta
Ho, Angeline Y. Y.
Tan, Michelle S. Q.
format Article
author See, Ya Hui Michelle
Valenti, Greta
Ho, Angeline Y. Y.
Tan, Michelle S. Q.
spellingShingle See, Ya Hui Michelle
Valenti, Greta
Ho, Angeline Y. Y.
Tan, Michelle S. Q.
When message tailoring backfires: The role of initial attitudes in affect–cognition matching
author_sort See, Ya Hui Michelle
title When message tailoring backfires: The role of initial attitudes in affect–cognition matching
title_short When message tailoring backfires: The role of initial attitudes in affect–cognition matching
title_full When message tailoring backfires: The role of initial attitudes in affect–cognition matching
title_fullStr When message tailoring backfires: The role of initial attitudes in affect–cognition matching
title_full_unstemmed When message tailoring backfires: The role of initial attitudes in affect–cognition matching
title_sort when message tailoring backfires: the role of initial attitudes in affect–cognition matching
publisher Wiley-Blackwell
publishDate 2014
url http://scholarbank.nus.edu.sg/handle/10635/78868
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