When message tailoring backfires: The role of initial attitudes in affect–cognition matching
European Journal of Social Psychology
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Wiley-Blackwell
2014
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/78868 |
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| Institution: | National University of Singapore |
| Language: | English |