Message tailoring backfires when initial attitudes are incongruent with message position

Association for Psychological Science (APS) 24th Annual Convention, Chicago, Illinois

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Bibliographic Details
Main Authors: See, Ya Hui Michelle, Valenti, G., Ho, Y.Y. Angeline
Other Authors: PSYCHOLOGY
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://scholarbank.nus.edu.sg/handle/10635/80230
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Institution: National University of Singapore
Language: English
Description
Summary:Association for Psychological Science (APS) 24th Annual Convention, Chicago, Illinois