Message tailoring backfires when initial attitudes are incongruent with message position
Association for Psychological Science (APS) 24th Annual Convention, Chicago, Illinois
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/80230 |
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| Institution: | National University of Singapore |
| Language: | English |