Ueber-Brands: How to make your brand priceless?

Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.

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Bibliographic Details
Main Authors:	KUEHLWEIN, J. P., SCHAEFER, Wolf
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	marketing consumer products Ueber-Brands advertisement Advertising and Promotion Management Asian Studies Entrepreneurial and Small Business Operations
Online Access:	https://ink.library.smu.edu.sg/ami/2 https://ink.library.smu.edu.sg/context/ami/article/1012/viewcontent/Ueber_Brands.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.