Ueber-Brands: How to make your brand priceless?
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ami/2 https://ink.library.smu.edu.sg/context/ami/article/1012/viewcontent/Ueber_Brands.pdf |
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| Institution: | Singapore Management University |
| Language: | English |