Ueber-Brands: How to make your brand priceless?
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base.
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2016
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sg-smu-ink.ami-10122017-02-27T05:29:01Z Ueber-Brands: How to make your brand priceless? KUEHLWEIN, J. P. SCHAEFER, Wolf Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base. 2016-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/2 https://ink.library.smu.edu.sg/context/ami/article/1012/viewcontent/Ueber_Brands.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University marketing consumer products Ueber-Brands advertisement Advertising and Promotion Management Asian Studies Entrepreneurial and Small Business Operations |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
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English |
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marketing consumer products Ueber-Brands advertisement Advertising and Promotion Management Asian Studies Entrepreneurial and Small Business Operations |
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marketing consumer products Ueber-Brands advertisement Advertising and Promotion Management Asian Studies Entrepreneurial and Small Business Operations KUEHLWEIN, J. P. SCHAEFER, Wolf Ueber-Brands: How to make your brand priceless? |
| description |
Ueber-Brands—brands that are valued beyond their price and esteemed beyond their size. These brands are unique in that they have captured not just the wallet but also the hearts of a huge, loyal and growing customer base. |
| format |
text |
| author |
KUEHLWEIN, J. P. SCHAEFER, Wolf |
| author_facet |
KUEHLWEIN, J. P. SCHAEFER, Wolf |
| author_sort |
KUEHLWEIN, J. P. |
| title |
Ueber-Brands: How to make your brand priceless? |
| title_short |
Ueber-Brands: How to make your brand priceless? |
| title_full |
Ueber-Brands: How to make your brand priceless? |
| title_fullStr |
Ueber-Brands: How to make your brand priceless? |
| title_full_unstemmed |
Ueber-Brands: How to make your brand priceless? |
| title_sort |
ueber-brands: how to make your brand priceless? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2016 |
| url |
https://ink.library.smu.edu.sg/ami/2 https://ink.library.smu.edu.sg/context/ami/article/1012/viewcontent/Ueber_Brands.pdf |
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1794549736996339712 |