Transforming the traditional Indian retailer

Transforming the traditional Indian retailer

Connecting the unconnected ‘kirana’ stores through social supply chain innovation can help small Indian businesses draw more benefits from the increasing purchasing power of consumers.

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Bibliographic Details
Main Authors:	JHA, Ashish J., JAIN, Varun, CHOWDHRY, Vridhi, BOSE, Indranil
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Asian Studies Operations and Supply Chain Management Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ami/23 https://ink.library.smu.edu.sg/context/ami/article/1027/viewcontent/Transforming_the_traditional_Indian_retailer.pdf
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Connecting the unconnected ‘kirana’ stores through social supply chain innovation can help small Indian businesses draw more benefits from the increasing purchasing power of consumers.