Transforming the traditional Indian retailer

Connecting the unconnected ‘kirana’ stores through social supply chain innovation can help small Indian businesses draw more benefits from the increasing purchasing power of consumers.

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Bibliographic Details
Main Authors: JHA, Ashish J., JAIN, Varun, CHOWDHRY, Vridhi, BOSE, Indranil
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
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Online Access:https://ink.library.smu.edu.sg/ami/23
https://ink.library.smu.edu.sg/context/ami/article/1027/viewcontent/Transforming_the_traditional_Indian_retailer.pdf
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Institution: Singapore Management University
Language: English
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