Unilever platinum stories: Building a brand for the community

A new branded store concept by the community, for the community.

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Bibliographic Details
Main Author: ITTHIOPASSAGUL, Pannapachr
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/ami/21
https://ink.library.smu.edu.sg/context/ami/article/1029/viewcontent/Building_brand_community.pdf
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Institution: Singapore Management University
Language: English
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