Brand Singapore

As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.

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Bibliographic Details
Main Author:	KOH, Buck Song
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2021
Subjects:	covid19 business Singapore Asian Studies Business Administration, Management, and Operations
Online Access:	https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf
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Institution:	Singapore Management University
Language:	English

Internet

https://ink.library.smu.edu.sg/ami/154
https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf