Brand Singapore

• المؤلف الرئيسي: KOH, Buck Song
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2021
• الموضوعات: covid19; business; Singapore; Asian Studies; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/ami/154; https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf

As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.