Brand Singapore
As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf |
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| Institution: | Singapore Management University |
| Language: | English |