Brand Singapore
As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.
محفوظ في:
المؤلف الرئيسي: | KOH, Buck Song |
---|---|
التنسيق: | text |
اللغة: | English |
منشور في: |
Institutional Knowledge at Singapore Management University
2021
|
الموضوعات: | |
الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
المؤسسة: | Singapore Management University |
اللغة: | English |
مواد مشابهة
-
Leading in the time of COVID-19
بواسطة: Singapore Management University
منشور في: (2020) -
BreadTalk: Managing an expanding brand portfolio
بواسطة: Singapore Management University
منشور في: (2016) -
Usefulness of traditional and new performance measures: Some evidence from Singapore companies
بواسطة: KHOO, Teng Aun, وآخرون
منشور في: (1994) -
Action research on achieving sustainability through people management during the Covid-19 pandemic
بواسطة: Perez, Ahira C.
منشور في: (2020) -
Management education needs a great renewal
بواسطة: Aure, Patrick Adriel H.
منشور في: (2021)