Brand Singapore

As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.

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التفاصيل البيبلوغرافية
المؤلف الرئيسي: KOH, Buck Song
التنسيق: text
اللغة:English
منشور في: Institutional Knowledge at Singapore Management University 2021
الموضوعات:
الوصول للمادة أونلاين:https://ink.library.smu.edu.sg/ami/154
https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf
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المؤسسة: Singapore Management University
اللغة: English
id sg-smu-ink.ami-1142
record_format dspace
spelling sg-smu-ink.ami-11422021-05-19T06:52:28Z Brand Singapore KOH, Buck Song As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before. 2021-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University covid19 business Singapore Asian Studies Business Administration, Management, and Operations
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic covid19
business
Singapore
Asian Studies
Business Administration, Management, and Operations
spellingShingle covid19
business
Singapore
Asian Studies
Business Administration, Management, and Operations
KOH, Buck Song
Brand Singapore
description As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.
format text
author KOH, Buck Song
author_facet KOH, Buck Song
author_sort KOH, Buck Song
title Brand Singapore
title_short Brand Singapore
title_full Brand Singapore
title_fullStr Brand Singapore
title_full_unstemmed Brand Singapore
title_sort brand singapore
publisher Institutional Knowledge at Singapore Management University
publishDate 2021
url https://ink.library.smu.edu.sg/ami/154
https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf
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