Brand Singapore
As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf |
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| Institution: | Singapore Management University |
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sg-smu-ink.ami-11422021-05-19T06:52:28Z Brand Singapore KOH, Buck Song As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before. 2021-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University covid19 business Singapore Asian Studies Business Administration, Management, and Operations |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
covid19 business Singapore Asian Studies Business Administration, Management, and Operations |
| spellingShingle |
covid19 business Singapore Asian Studies Business Administration, Management, and Operations KOH, Buck Song Brand Singapore |
| description |
As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before. |
| format |
text |
| author |
KOH, Buck Song |
| author_facet |
KOH, Buck Song |
| author_sort |
KOH, Buck Song |
| title |
Brand Singapore |
| title_short |
Brand Singapore |
| title_full |
Brand Singapore |
| title_fullStr |
Brand Singapore |
| title_full_unstemmed |
Brand Singapore |
| title_sort |
brand singapore |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2021 |
| url |
https://ink.library.smu.edu.sg/ami/154 https://ink.library.smu.edu.sg/context/ami/article/1142/viewcontent/15_AMI15_BrandSG.pdf |
| _version_ |
1794549768150581248 |