How the fast food industry can protect its lunch (and eat it too)

• Main Authors: GENG, Xuesong, CHIN, Andrew, CHEN, Andrew
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2022
• 主題: fast food; digital transformation; food business model; Food and Beverage Management; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/ami/192; https://ink.library.smu.edu.sg/context/ami/article/1195/viewcontent/6_AMI18_FastFood.pdf

The digital transformation of the industry.