China's MYbank: Creating shared value

Online banking has delivered financial inclusivity and profits, but has it also created shared value?

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Bibliographic Details
Main Authors: WANG, Heli, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Online Access:https://ink.library.smu.edu.sg/ami/216
https://ink.library.smu.edu.sg/context/ami/article/1216/viewcontent/7_AMI20_ChinaMybank.pdf
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Institution: Singapore Management University
Language: English
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