Igniting creativity in an organisational rainforest

Tata Group’s quest for Open Innovation.1. Open Innovation advocates collaborative relationships, emphasising a dual-flow approach that integrates the best ideas within and outside of a firm. 2. Tata Group’s implementation of the Open Innovation model has created a conducive environment for innovatio...

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Bibliographic Details
Main Authors: KOTHA, Reddi, BHATTACHARYA, Lipika, ARORA, Ravi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
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Online Access:https://ink.library.smu.edu.sg/ami/262
https://ink.library.smu.edu.sg/context/ami/article/1248/viewcontent/6_AMI_Jul24_IgnitingCreativity.pdf
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Institution: Singapore Management University
Language: English
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Summary:Tata Group’s quest for Open Innovation.1. Open Innovation advocates collaborative relationships, emphasising a dual-flow approach that integrates the best ideas within and outside of a firm. 2. Tata Group’s implementation of the Open Innovation model has created a conducive environment for innovation, enabling cross-boundary idea exchanges and establishing strategic partnerships with diverse stakeholders. 3. ‘Seekers’ and ‘ideators’ build a community-driven Open Innovation model that sustains a supportive ecosystem and innovation across a decentralised conglomerate like Tata Group.