Igniting creativity in an organisational rainforest
Tata Group’s quest for Open Innovation.1. Open Innovation advocates collaborative relationships, emphasising a dual-flow approach that integrates the best ideas within and outside of a firm. 2. Tata Group’s implementation of the Open Innovation model has created a conducive environment for innovatio...
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Main Authors: | KOTHA, Reddi, BHATTACHARYA, Lipika, ARORA, Ravi |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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Online Access: | https://ink.library.smu.edu.sg/ami/262 https://ink.library.smu.edu.sg/context/ami/article/1248/viewcontent/6_AMI_Jul24_IgnitingCreativity.pdf |
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Institution: | Singapore Management University |
Language: | English |
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