Circos: Tapping into social media (A)

• Main Authors: WOODARD, Jason, SPROULE, Kevin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Social Media; Sentiment Analysis; Technology in Hospitality; Entrepreneurial Business Strategy; Entrepreneurial and Small Business Operations; Management Information Systems; Strategic Management Policy; Technology and Innovation; Tourism and Travel
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/14; https://cmp.smu.edu.sg/case/1951
• Institution: Singapore Management University

Social media was a topic that had entered into the daily vocabulary of teenagers and business executives alike. With this surge in popularity and influence worldwide the open question was what this new way of interacting would mean for businesses and whether or not social media could really be a dri...