Navigauge: A disruptive innovation to measure car radio listening

• المؤلفون الرئيسيون: REDDY, Srinivas K., SPROULE, Kevin
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Disruptive Innovation; Technology; Marketing; Strategy; Radio; Entrepreneurial and Small Business Operations; Management Information Systems; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/19; https://cmp.smu.edu.sg/case/2591

Navigauge, a start-up company that specialised in radio market research, had developed a tool that would provide high quality, accurate and location based radio market research. This new pioneering technology in radio market research was captured in a positive, albeit, reserved article in the New Yo...