Communication at Microsoft Services Asia (B)

• 主要作者: ANG, Jovina
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2012
• 主題: Communication; Employee Engagement; Change Management; Leadership; Microsoft; Asia; Business Administration, Management, and Operations; Business and Corporate Communications; Human Resources Management; Organizational Behavior and Theory
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/23; https://cmp.smu.edu.sg/case/1991

Case B follows Case A where Cassandra Lee, the director of marketing communications of Microsoft Services Asia was tasked to develop a plan to address employee morale and engagement. In this case the primary issue centres on how a leader can take an organisation to the next level by setting a big, b...