POSCO’s journey: Building employee trust through communication

POSCO’s journey: Building employee trust through communication

This case focuses on POSCO, the world's most profitable steelmaker and the third-largest steelmaker by the volume of crude steel production. When Mr. Jung Jun-Yang became POSCO Chief Executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosp...

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Bibliographic Details
Main Author: CHONG, Mark
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Trust Communication
Corporate Communications
Company Values
Organizational Culture
South Korea
POSCO
Business and Corporate Communications
Organizational Behavior and Theory
Organizational Communication
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/24
https://cmp.smu.edu.sg/case/2661
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/24
https://cmp.smu.edu.sg/case/2661

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