POSCO’s journey: Building employee trust through communication

• Main Author: CHONG, Mark
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Trust Communication; Corporate Communications; Company Values; Organizational Culture; South Korea; POSCO; Business and Corporate Communications; Organizational Behavior and Theory; Organizational Communication
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/24; https://cmp.smu.edu.sg/case/2661
• Institution: Singapore Management University

This case focuses on POSCO, the world's most profitable steelmaker and the third-largest steelmaker by the volume of crude steel production. When Mr. Jung Jun-Yang became POSCO Chief Executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosp...