Traphaco: Choices for the future

Traphaco: Choices for the future

The case study describes the traditional medicine market in Vietnam with a particular focus on Traphaco, the largest traditional medicine manufacturer in the country. The company is currently performing well, but its General Director is concerned about adjusting to and taking advantage of the change...

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Bibliographic Details
Main Author: LINGBLAD, Mats
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Strategic Management
Five Forces Analysis
Business Unit Strategies
Strategy Assesment
Business Analysis
Asian Studies
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/74
https://cmp.smu.edu.sg/case/3231
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/74
https://cmp.smu.edu.sg/case/3231

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