Traphaco: Choices for the future
The case study describes the traditional medicine market in Vietnam with a particular focus on Traphaco, the largest traditional medicine manufacturer in the country. The company is currently performing well, but its General Director is concerned about adjusting to and taking advantage of the change...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/74 https://cmp.smu.edu.sg/case/3231 |
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| Institution: | Singapore Management University |
| Language: | English |