Yamamotoyama: Tradition and change in a 300-year-old Shinise

Yamamotoyama: Tradition and change in a 300-year-old Shinise

Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had gr...

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Bibliographic Details
Main Authors: REB, Jochen, Chan, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Competitive forces
Business continuity planning
culture
growth strategy
Organizational Communication
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/450
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0034%20%5BYMY%5D/SMU-22-0034%20%5BYMY%5D.pdf?CT=1679625034648&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/450
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0034%20%5BYMY%5D/SMU-22-0034%20%5BYMY%5D.pdf?CT=1679625034648&OR=ItemsView

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