Yamamotoyama: Tradition and change in a 300-year-old Shinise
Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had gr...
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| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/450 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0034%20%5BYMY%5D/SMU-22-0034%20%5BYMY%5D.pdf?CT=1679625034648&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |