The Shangri-La Bosphorus Hotel: Extending the famed Shangri-La hospitality to Turkey

The Shangri-La Bosphorus Hotel: Extending the famed Shangri-La hospitality to Turkey

The case is set in May 11, 2013, when the Shangri-La Bosphorus Hotel in Istanbul was inaugurated. The Hong Kong-based Shangri-La Hotels and Resorts was Asia Pacific's leading luxury hotel group and globally regarded as one of the finest hotel ownership and management companies. The group had op...

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Bibliographic Details
Main Authors: REDDY, Srinivas, JOSHI, Havovi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Istanbul
hotel
entry strategy
break-even analysis
RevPar
brand posistioning
hospitality
customer service
talent development
brand awareness
Business Administration, Management, and Operations
Marketing
Strategic Management Policy
Tourism and Travel
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/90
https://cmp.smu.edu.sg/case/3171
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/90
https://cmp.smu.edu.sg/case/3171

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