The Shangri-La Bosphorus Hotel: Extending the famed Shangri-La hospitality to Turkey

• Main Authors: REDDY, Srinivas, JOSHI, Havovi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Istanbul; hotel; entry strategy; break-even analysis; RevPar; brand posistioning; hospitality; customer service; talent development; brand awareness; Business Administration, Management, and Operations; Marketing; Strategic Management Policy; Tourism and Travel
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/90; https://cmp.smu.edu.sg/case/3171
• Institution: Singapore Management University

The case is set in May 11, 2013, when the Shangri-La Bosphorus Hotel in Istanbul was inaugurated. The Hong Kong-based Shangri-La Hotels and Resorts was Asia Pacific's leading luxury hotel group and globally regarded as one of the finest hotel ownership and management companies. The group had op...