Unilever Vietnam: A one-rinse revolution towards a sustainable future (A)

It is October 2007 and competition in the fast-moving consumer goods space is heating up in the developing markets. Vietnam is no exception and Unilever believes it can seize greater market opportunity through innovative and environmentally sustainable product offerings. Nguyen Van Linh, head of mar...

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Bibliographic Details
Main Authors: REDDY, Srinivas, DULA, Christopher, WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/98
https://cmp.smu.edu.sg/case/3301
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Institution: Singapore Management University
Language: English
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