Rainmaker Labs: Commercialising a great idea

Rainmaker Labs: Commercialising a great idea

In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and r...

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Bibliographic Details
Main Authors: NARASIMHALU, Arcot Desai, MATHUR, Sarita
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Entrepreneurship
Innovation
Commercialisation
Information Technology
e-Commerce
Singapore
Business Administration, Management, and Operations
Entrepreneurial and Small Business Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/92
https://cmp.smu.edu.sg/case/2741
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/92
https://cmp.smu.edu.sg/case/2741

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