Rainmaker Labs: Commercialising a great idea
In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and r...
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Main Authors: | NARASIMHALU, Arcot Desai, MATHUR, Sarita |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2014
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Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/92 https://cmp.smu.edu.sg/case/2741 |
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Institution: | Singapore Management University |
Language: | English |
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