SimpliFlying: Making a great idea take flight (A)

• Main Authors: NETZLEY, Michael, WONG, Adina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Corporate strategy; marketing; social media; aviation; strategy execution; branding; consulting; customer loyalty; Singapore; Asian Studies; Business and Corporate Communications; Marketing; Strategic Management Policy; Transportation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/124; https://cmp.smu.edu.sg/case/2831
• Institution: Singapore Management University

Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for his company. SimpliFlying was founded in March 2008, and was originally a blog, which commented on issues in marketing aviation. After think...