SimpliFlying: Making a great idea take flight (B)

Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for his company. SimpliFlying was founded in March 2008, and was originally a blog, which commented on issues in marketing aviation. After think...

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Bibliographic Details
Main Authors: NETZLEY, Michael, WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/125
https://cmp.smu.edu.sg/case/2831
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Institution: Singapore Management University
Language: English
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