Tagit: Mastering the challenge of scaling a business

The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses. Tagit is a Singapore-based m...

Full description

Saved in:
Bibliographic Details
Main Authors: NARASIMHALU, Arcot Desai, MATHUR, Sarita
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/127
https://cmp.smu.edu.sg/case/2981
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.cases_coll_all-1128
record_format dspace
spelling sg-smu-ink.cases_coll_all-11282018-07-13T09:42:24Z Tagit: Mastering the challenge of scaling a business NARASIMHALU, Arcot Desai MATHUR, Sarita The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses. Tagit is a Singapore-based mobile solutions company. The company’s offering was based on Mobeix, a ground-breaking technology that allowed enterprises to build secure, scalable and innovative mobile applications across multiple mobile devices and operating systems. Leveraging on Mobeix, Tagit had successfully secured its first contract from PVR Cinemas in India, offering the first online ticket-booking platform. Following this, in 2007, Tagit was contracted by Singapore Airlines to develop a mobile app for the airline’s passenger services. Facing intense competition and rapid technological advancement in the online ticketing space, Naffi and his business partners started to consider other options to grow revenues and profits. At that time, many banks in Singapore were looking to offer mobile services. Tagit therefore seized such an opportunity and managed to get Citibank India signed up as a client. On the one hand, winning the Citibank contract opened up a whole new business space for Tagit. On the other, new business lines required the operations of Tagit to be scalable, yet controllable. Naffi was pondering over the possible solutions to this dilemma. Is Naffi able to handle the changes and expansion of business lines? Can Tagit’s business model be scaled up? How can Naffi build up the credibility of Tagit? 2015-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/127 https://cmp.smu.edu.sg/case/2981 Case Collection eng Institutional Knowledge at Singapore Management University Singapore Entrepreneurship Innovation Mobile Solutions Information Technology Pivot Strategy Reputation Building Asian Studies Entrepreneurial and Small Business Operations Strategic Management Policy Technology and Innovation
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Singapore
Entrepreneurship
Innovation
Mobile Solutions
Information Technology
Pivot Strategy
Reputation Building
Asian Studies
Entrepreneurial and Small Business Operations
Strategic Management Policy
Technology and Innovation
spellingShingle Singapore
Entrepreneurship
Innovation
Mobile Solutions
Information Technology
Pivot Strategy
Reputation Building
Asian Studies
Entrepreneurial and Small Business Operations
Strategic Management Policy
Technology and Innovation
NARASIMHALU, Arcot Desai
MATHUR, Sarita
Tagit: Mastering the challenge of scaling a business
description The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses. Tagit is a Singapore-based mobile solutions company. The company’s offering was based on Mobeix, a ground-breaking technology that allowed enterprises to build secure, scalable and innovative mobile applications across multiple mobile devices and operating systems. Leveraging on Mobeix, Tagit had successfully secured its first contract from PVR Cinemas in India, offering the first online ticket-booking platform. Following this, in 2007, Tagit was contracted by Singapore Airlines to develop a mobile app for the airline’s passenger services. Facing intense competition and rapid technological advancement in the online ticketing space, Naffi and his business partners started to consider other options to grow revenues and profits. At that time, many banks in Singapore were looking to offer mobile services. Tagit therefore seized such an opportunity and managed to get Citibank India signed up as a client. On the one hand, winning the Citibank contract opened up a whole new business space for Tagit. On the other, new business lines required the operations of Tagit to be scalable, yet controllable. Naffi was pondering over the possible solutions to this dilemma. Is Naffi able to handle the changes and expansion of business lines? Can Tagit’s business model be scaled up? How can Naffi build up the credibility of Tagit?
format text
author NARASIMHALU, Arcot Desai
MATHUR, Sarita
author_facet NARASIMHALU, Arcot Desai
MATHUR, Sarita
author_sort NARASIMHALU, Arcot Desai
title Tagit: Mastering the challenge of scaling a business
title_short Tagit: Mastering the challenge of scaling a business
title_full Tagit: Mastering the challenge of scaling a business
title_fullStr Tagit: Mastering the challenge of scaling a business
title_full_unstemmed Tagit: Mastering the challenge of scaling a business
title_sort tagit: mastering the challenge of scaling a business
publisher Institutional Knowledge at Singapore Management University
publishDate 2015
url https://ink.library.smu.edu.sg/cases_coll_all/127
https://cmp.smu.edu.sg/case/2981
_version_ 1794549864226357248