Tagit: Mastering the challenge of scaling a business

• Main Authors: NARASIMHALU, Arcot Desai, MATHUR, Sarita
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Singapore; Entrepreneurship; Innovation; Mobile Solutions; Information Technology; Pivot Strategy; Reputation Building; Asian Studies; Entrepreneurial and Small Business Operations; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/127; https://cmp.smu.edu.sg/case/2981
• Institution: Singapore Management University

The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses. Tagit is a Singapore-based m...