YOB Bank: Application of text analytics in a retail bank

YOB Bank: Application of text analytics in a retail bank

It was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific initiat...

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Bibliographic Details
Main Authors: SHANKARARAMAN, Venky, GOTTIPATI, Swapna
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Enterprise accounting systems
business analytics
mobile applications
text analytics algorithms
user interface
solution architecture
banking
Singapore
Finance and Financial Management
Management Sciences and Quantitative Methods
Numerical Analysis and Scientific Computing
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/148
https://cmp.smu.edu.sg/case/3371
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/148
https://cmp.smu.edu.sg/case/3371

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