YOB Bank: Application of text analytics in a retail bank

• Main Authors: SHANKARARAMAN, Venky, GOTTIPATI, Swapna
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Enterprise accounting systems; business analytics; mobile applications; text analytics algorithms; user interface; solution architecture; banking; Singapore; Finance and Financial Management; Management Sciences and Quantitative Methods; Numerical Analysis and Scientific Computing; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/148; https://cmp.smu.edu.sg/case/3371
• Institution: Singapore Management University

It was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific initiat...