Skyscanner: Globalising a business model for a one-stop shop travel portal

Skyscanner: Globalising a business model for a one-stop shop travel portal

The case is set in May 2015 in Singapore, the regional headquarters of the UK-based travel metasearch firm, Skyscanner. After a successful launch as a start-up followed by a period of rapid expansion, the company is now facing the challenge of growth in Asia. In 2011, Skyscanner opened its regional...

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Bibliographic Details
Main Authors: SMITH, Richard R., WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Business model
Asian markets
product adaptation
localisation
international expansion
multinational business
E-Commerce
International Business
Tourism and Travel
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/173
https://cmp.smu.edu.sg/case/2891
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/173
https://cmp.smu.edu.sg/case/2891

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