Skyscanner: Globalising a business model for a one-stop shop travel portal

• Main Authors: SMITH, Richard R., WONG, Adina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Business model; Asian markets; product adaptation; localisation; international expansion; multinational business; E-Commerce; International Business; Tourism and Travel
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/173; https://cmp.smu.edu.sg/case/2891
• Institution: Singapore Management University

The case is set in May 2015 in Singapore, the regional headquarters of the UK-based travel metasearch firm, Skyscanner. After a successful launch as a start-up followed by a period of rapid expansion, the company is now facing the challenge of growth in Asia. In 2011, Skyscanner opened its regional...