Skyscanner: Globalising a business model for a one-stop shop travel portal
The case is set in May 2015 in Singapore, the regional headquarters of the UK-based travel metasearch firm, Skyscanner. After a successful launch as a start-up followed by a period of rapid expansion, the company is now facing the challenge of growth in Asia. In 2011, Skyscanner opened its regional...
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Main Authors: | SMITH, Richard R., WONG, Adina |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/173 https://cmp.smu.edu.sg/case/2891 |
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Institution: | Singapore Management University |
Language: | English |
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