Luxola to Sephora online: Opportunities in beauty

Luxola to Sephora online: Opportunities in beauty

In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora. H...

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Bibliographic Details
Main Authors: Reddi KOTHA, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Sources of Innovation
E-Commerce entrepreneurialism
Exit strategy
Startup financing
Marketing channels
Fund raising
Fashion Business
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/228
https://cmp.smu.edu.sg/case/3746
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/228
https://cmp.smu.edu.sg/case/3746

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