Luxola to Sephora online: Opportunities in beauty

• Main Authors: Reddi KOTHA, BHATTACHARYA, Lipika
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Sources of Innovation; E-Commerce entrepreneurialism; Exit strategy; Startup financing; Marketing channels; Fund raising; Fashion Business; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/228; https://cmp.smu.edu.sg/case/3746
• Institution: Singapore Management University

In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora. H...